Note: This will be cross-posted at In Mala Fide. Please read and comment on it there.
I have saved the Godfather of the Alternative Blogosphere for last.
2Blowhards.com, a group blog that employed considerably more than two authors over its lifespan, is now in retirement. If you’re even a little bit new to the alternative blogosphere, you’ve probably never even heard of it. Today, we change this. The 2Blowhards archive is, as my countrymen say, a part of our heritage.
The authors whom I remember most vividly were Michael, Donald and Friedrich. Each had their own background, occupation and set of interests to write about, the result being that 2Blowards really was a blog about everything to an extent that contemporary polymaths can’t even touch. It was impossible to predict what you would come across in an afternoon spent clicking through to wherever its links took you.
As a result of being one among the small number of blogs existing in (!) 2002, 2Blowhards was accepted and cross-linked throughout the mainstream. I came across it via the sidebar of perhaps the ultimate mainstream blog in existence – Marginal Revolution. My descent from moderate libertarianism into outright crimethink came soon after.
My conversion to the dark side was inevitable. The entire 2BH cast, and Michael in particular, were the hardest of hard-core Reactionaries. Once I had seen the world from their perspective, there was no going back. Having corresponded with many readers and writers in the alt-right world, I know that 2BH has been a common point of entry to the alternative right.
But wait, you might ask – How did a blog written by the ‘hardest of hard-core reactionaries’ achieve enough mainstream popularity and acceptance to grandfather in the entire alt-right? The answer is that very few 2BH readers – least of all the authors themselves – would describe themselves as Reactionaries. Their writing style was one of pure whimsical curiosity, a good-natured quest to uncover truth and beauty in the world, wherever they found it. Their interest in the world was as enthusiastic as it was far-reaching. Art! Architecture! Economics! Electoral politics! Film! Erotic literature! It was all fair game, and their combination of wisdom and a student-like approach to new subjects earned them the attention of many.
There was just one problem, however.
The Blowhards were anonymous, and temperamentally unsuited to rigorous adherence to the unofficial codes of speech and thought that bind our culture. Often, this gave them a charming streak of libertine irreverence that endeared them all the more to the mainstream. But the internet is a big place, and a dangerous one for a man who lacks the ability (or desire) to parse politically acceptable opinions from those that will be a social and professional hindrance. Eventually, their open minds led them to some personalities and ideas that we’re all quite familiar with.
Here is Michael Blowhard linking to Roissy.
Here he is promoting the inaugural post of Mencius Moldbug.
In my eyes, the Blowhards were as reactionary as they come. In their own – not at all! Just a happy group of men sitting on their digital porch, speaking forthrightly about the world as it bustled around them. But to quote Mencius:
“Anyone who tells the truth, who believes her own lying eyes, who knows whereof the fsck she speaks, is in that moment as bitter and uncompromising a reactionary as ever put foot on the earth.”
No one could dispute that Michael Blowhard and his co-authors told the truth, believed their own lying eyes, and knew whereof the fsck they spoke. These habits led them to the obscure corners of un-PC thought, upon which they shed light. By then, it was too late for the well-trafficked mainstream blogs to withdraw the audience they shared. A small army of curious and intelligent readers in the Triassic blogosphere had found their way to the Red Pill, and there they would remain.